Rusu+Borțun agency joined the pro bono collective campaign “Iubim la fel” (We Love the Same), organized by the MozaiQ Association, one of the main community organizations in Romania addressing LGBTQIA+ individuals.
Through the “Iubim la fel” campaign, MozaiQ aimed to take a step further in its mission to raise awareness and social support regarding civil partnerships between same-sex couples, in the context of the European Court of Human Rights’ decision that mandates Romania to recognize same-sex couples. The ECHR ruling does not obligate the recognition of same-sex marriages but requires the Romanian state to provide a legal form of protection for same-sex couples.
“We were invited to join the ‘Iubim la fel’ campaign, and of course, we said YES. The things that bring straight couples closer to gay couples are far more numerous than the differences. Unfortunately, our perspective fuels discrimination. So, we played a little with the viewer’s perception and chose to let them draw their own conclusions. Together with colleagues and the MozaiQ team, we wrote several ambivalent love declarations, and then we asked people from the LGBTQIA+ community to share with us how they declare their love in relationships. Fatality! The words are the same,” says Cătălin Rusu, CCO & CEO of Rusu+Borțun.
