Rusu+Borțun has recently become the advertising agency for two of Biofarm‘s brands and will provide strategy and creative services for 360 campaigns [ATL, digital, trade marketing]. The selection was made from ideas proposed by three agencies, following a pitch held in March.
‘We are excited to enter an important category, and we hope that, like in every category we’ve worked in, we will create memorable campaigns that grow our clients’ business. From the client feedback, we know they particularly appreciated our strong understanding of the products and target audience, the fresh approach to communication compared to the rest of the category, and our ability to define a balanced and healthy relationship between pragmatism and creativity, which is essential in such a heavily regulated industry,’ said Miruna Macsoda, Managing Director & Head of Strategy at Rusu+Borțun.”
