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Rusu+Borțun has regained the SUPERBET Romania account.

30 January 2023

RUSU+BORȚUN

Following a global and local pitch held in the first half of 2022, the Rusu+Borțun agency has regained the local Superbet account.

Since 2019, Rusu+Borțun has been responsible for defining the “brand of super” positioning, expressed through the messages “Together we are super” and the promise “Let’s be super.”

The campaigns developed by Rusu+Borțun for Superbet Romania and Superbet Poland have contributed to historic business and communication performance for the brand. In addition, two of Superbet’s campaigns were awarded silver and bronze at the Top Art Directors Club Romania.

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“As the marketing and communications agency category evolves, the top professionals who add value are those who can understand and help build a brand vision. It has been an extraordinary journey so far alongside Rusu+Borțun, with bold projects, social responsibility campaigns, and high-level creative executions. The essence of our brand is relatively simple; it is in the name the company carries. Our partners at the agency, led by Cătălin, contribute to ensuring that our brand continues to be super, and the continuation of our local collaboration is merely a confirmation that together we are and want to be even better every day,” says Vlastimir Vukadinovic, Marketing Director at Superbet.

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“After three exceptional years, after global, regional, and local projects, after historic results in terms of creativity and business, the moment for a new challenge had come. When you work with a brand that wants to become the best in the world, the pitch dynamics are unique, and everything motivates you to reach your potential. To go super. Beyond any pragmatic stakes, this reconfirmation brings me joy because it continues a complementary and enjoyable way of working alongside the Superbet teams. In sports and in business, the show is also created with a smile on your face,” says Cătălin Rusu, Chief Creative Partner & CEO of Rusu+Borțun.

The global Superbet account was won by the 10th Man agency from Ireland, while the local account in Poland was won by the BBDO Poland agency.

In this context, Rusu+Borțun’s role will be to locally amplify the new global Superbet platform – go super – and to develop local creative and strategy for the Romanian market, the largest market in the brand’s portfolio.

In 2021, Rusu+Borțun’s businesses exceeded a turnover of 20 million lei. Rusu+Borțun is a hybrid brand that believes in the harmonious mix of strategic thinking, technology, creativity, and entrepreneurial spirit. The advertising agency’s portfolio also includes clients such as: Electrica Furnizare, Mandy Foods, Alka Group (Stretto, Plug In), Trutzi (Trutzi Real Estate, Trutzi Construct, Vivasy, Avanera), Alexander Hughes (global), Magic Jackpot, Unilever (Urban Monkey), or ING Tech Romania. The agency’s brand consulting, design, and rhetoric portfolio includes identity projects for GTC, Alka Group, Morad Group, Bittnet Group, My House, Boutique Cadeaux, Liliac Winery, Ideo Ideis, Carmistin (La Provincia), Superbet Group (Investimental), Trutzi Group, or ZYX Publishing (HotNews).

Superbet is the leader of the sports betting market in Romania and one of the most important regional players in the category.