Romanian brands and values will invade Times Square for 365 days starting December 1st.
The project “365 Days of Romania in Times Square” invites Romanian brands and values to participate and share powerful messages on the most iconic billboard in the world. We eagerly anticipate the involvement of brands in promoting Romania’s identity and culture globally.
The initiative is brought to life by the teams at Blindspot, Biz, and Rusu+Borțun, aiming to globally promote local values and traditions with the help of Romanian brands and companies.
Romanian brands will have the chance to live the “American Dream” and appear in Times Square. The project will launch in December 2023, coinciding with Romania’s National Day, and will conclude a year later with an editorial project by Biz, featuring detailed coverage of all 365 campaigns from brands brave enough to step out of their comfort zones and make a global impact.
As the project evolves, we will maintain constant dialogue with interested brands to ensure the messages are coordinated cohesively. This will ensure that the image of Romania projected on the world’s most iconic billboard (Nasdaq) is complex and meaningful.
The brand that will break the ice and appear in Times Square on December 1st is Arctic, the strongest Romanian brand, according to the study conducted by Unlock Market Research and Biz in 2023. Other brands such as Romstal, Vola.ro, Aqua Carpatica, Bittnet Group, Eazy Insure, Metaminds, and 5togo have already positively responded to the project and will begin their campaigns in 2024.
Through “365 Days of Romania in Times Square,” a brand, value, or Romanian product will be promoted every day for one year right in the heart of New York City. Visibility will be ensured in Romania by Biz across all media channels, and brands wishing to participate will benefit from consultancy by Brand Growers – a specialized agency in brand consultancy, design, and rhetoric.
Logo & Project Identity Designed by Brand Growers
“Romania’s major advantage today lies in its entrepreneurial energy and the development of interesting and complex local brands capable of competing globally. The goal of this project is to encourage Romanian entrepreneurs to promote their ideas and make them known globally,” says Alina Tudose, Brand Consultant and Managing Partner at Brand Growers.
About 365 Days of Romania in Times Square
“It’s a ‘Go big, or go home’ project through which we promote Romanian values on a global level. The best ambassadors of Romania, alongside athletes, are the brands and entrepreneurs who take the country further and put Romania on the world map,” said Marta Ușurelu, Owner of Biz and Haute Culture Magazine.
“Maybe we have the best milk in Transylvania, maybe we are the funniest in the region, maybe someone can say ‘Visit Sibiu,’ it doesn’t matter. Now, they can say it in Times Square under a unified platform, talking about Romania, and all at a third of what it would cost for a standalone Nasdaq campaign,” added Matei Psatta, CMO of Blindspot.
“I believe Romanian brands are Romania’s best ambassadors. Through the values they believe in and express in everything they do, they manage to convey something about authentic local culture in a global context. With #365DaysOfRomania in Times Square, we want to inspire brands to express themselves collaboratively and powerfully for the love of Romania,” said Cătălin Rusu, CCO & CEO of Rusu+Borțun.
The announcement of this project’s launch was made at the BrandRo conference by the project’s initiators—Marta Ușurelu, Matei Psatta (CMO of Blindspot), Bogdan Savonea (CEO of Blindspot), and Cătălin Rusu (CCO & CEO of Rusu+Borțun)—during which the top of the strongest Romanian brands was also revealed.
This project is open to both international brands wishing to convey a message about Romanian values and local entrepreneurial brands eager to participate. Any brand interested in joining can send a message here: https://seeblindspot.com/romania-365/ or write to us at: razvan.telegescu@seeblindspot.com.
Project Initiators:
Marta Ușurelu, Matei Psatta (CMO Blindspot), Bogdan Savonea (CEO Blindspot), Cătălin Rusu (CCO & CEO Rusu+Borțun).
About Blindspot
Blindspot is an automated platform that allows any company to run ads more efficiently and at scale across over 1,000,000 digital billboards worldwide. Thanks to its unique integration with digital screens, the platform enables anyone to advertise for just a few cents per play, democratizing access to this channel for any business. Over 10,000 clients use Blindspot, ranging from small and medium businesses to global brands such as Universal Music, Snoop Dogg, Rihanna, Airbnb, American Airlines, TikTok, Samsung, Uber Eats, Picsart, Morning Brew, P&G, G2A, and others.
Learn more at https://seeblindspot.com
About Rusu+Borțun
Rusu+Borțun is a brand strategy and creative manifestation agency. According to the Art Directors Club, Rusu+Borțun was ranked among the most creative agencies in Romania in 2022. Since 2008, Rusu+Borțun has integrated advertising, branding (through Brand Growers), and digital services (through Cyber Growers) to support entrepreneurial and intrapreneurial spirit. In 2021, Rusu+Borțun’s advertising and branding businesses exceeded 20 million lei in revenue.
Learn more at https://www.rusubortun.ro
About Biz
Biz Agency encompasses Biz and Haute Culture Magazine by Biz, Biz Events – a powerful division for organizing events and conferences, Biz Storymakers – content marketing services for clients, Biz Market View – a division dedicated to market research, and the online portal revistabiz.ro.
Biz magazine has one of the strongest business communities in the country. It has organized business events and special projects in the largest cities in the country and in 11 capitals worldwide, across 3 continents.