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United Way / Education without interruption

Educational campaign for the national urge for education.

Education is the key to modern society. We want continuous development, but for this, we have to pay the price. Education costs and requires effort.

We created a campaign for United Way to show off the truth behind a poor education: a lost career. It shouldn’t matter the background of a person, poor or rich, everyone can become a successful person.

Context

Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organization United Way asked us to create a PSA, to raise awareness about this problem.

Insight

Children who interrupt school have a much lower chance to recover and build a career. PSA, to raise awareness about this problem.

Idea

To interrupt school is to interrupt a career.

Every child is a potential adult with a successful career. But children who drop out of school, even just for a while, will never fulfil their potential. To show the consequences of interrupting education, we took this idea into the future by applying it to adult careers.

Gallery

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