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Best Ads on TV - Charities & Appeals / Print - Shortlist
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Education is the key to modern society. We want continuous development, but for this, we have to pay the price. Education costs and requires effort.
We created a campaign for United Way to show off the truth behind a poor education: a lost career. It shouldn’t matter the background of a person, poor or rich, everyone can become a successful person.
Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organization United Way asked us to create a PSA, to raise awareness about this problem.
Children who interrupt school have a much lower chance to recover and build a career.
To interrupt school is to interrupt a career.
Every child is a potential adult with a successful career. But children who drop out of school, even just for a while, will never fulfil their potential. To show the consequences of interrupting education, we took this idea into the future by applying it to adult careers.
