We always have a favourite sportsman or a person we follow constantly. We feel like we know each other, even though we’ve never met. However, we would do almost everything to interact beyond a screen.
We created a commercial where we showed people that in the Superbet app, they can create a connection with their favourite sportsmen. In this way, the connection between supporters and sportives becomes tighter.
Superbet, the Romanian betting company, wanted to prove on the Polish market their “super” character. Their mobile app, fitted with lots of cool features, was the subject of the campaign they wanted. Superbet’s attention is directed toward the customers’ feelings when using the app, betting and talking about sports.
The “superness” of betting comes from the supporters’ great experiences. Displaying emotions to their fullest is what makes sports exciting.
Superbet’s “The ComeBack” commercial focuses on the customers’ relationship with the endorsers and the pro players. While empathizing with their fans, they maintain a sense of participation even if they are training, playing or winning. The user of the app is seen as a “supercolleague”. Due to the “supercolleague” support, the games and races are fully complete. Feeling and understanding the hardships that come before victory, the fan lives the experience at its most intensity. The app helps create a real connection with anyone’s favourite players. The commercial ends with the much-awaited celebration by those in sports clothing and those still in pyjamas. Being “super” is as easy as it can get with the Superbet app.
