NEPI / Island of Wishes

The malls became more than shopping. These are now the perfect environment for different experiences such as gathering with friends at the cinema or bowling. It doesn’t matter if it is too hot outside or if there is a rainy day, because the malls remain the same – a refuge for shopping or relaxation.

We created an online game – Island of wishes, where participants could win tablets, makeup vouchers, flights or other summer gear. It encouraged people to live the experience the mall can offer at its best.

Seasonally, our digital client, NEPI, a leading property investment and development group in Eastern and Central Europe, with 16 shopping centres in Romania, launches a campaign aimed at keeping users engaged on the websites of selected malls in its portofolio. As this is the most fun our agency can have while playing with game design, we struck gold again this spring.

Shopping centres are the urban destination of retreat and relaxation, especially during summer when the heatwave strikes.

The mall is one of the best summer destinations. So what if… we created an online version of the shopping mall, an oasis, cool and fresh, filled with good vibes and surprises?

The mall is one of the best summer destinations. So what if… we created an online version of the shopping mall, an oasis, cool and fresh, filled with good vibes and surprises?A place where you can experience summer at its finest while taking shelter from all the pests of the seasons: heatwaves, storms and summer rain. The aim of the game is for the user to enter Island Of Wishes, a summer rendition of the shopping mall. Inside, the user has to catch as many polka dots (translated into points), make sure they interact with the power-ups (beach ball, a slice of watermelon, and flip-flops) and run away from the dangers: heatwaves, storms and summer rain.

The one who scores the highest number of points wins. The users with the highest scores won weekly prizes given by each centre, like tablets, makeup vouchers, flights or other summer gear. Visually, the pages of the game contained a walk-through, the actual game, a leaderboard and the winners’ list. The design was inspired by everything summer, decorated with leaves and curaçao blue waters. The game was implemented on 7 different websites for various shopping centres: Mega Mall București, City Park Mall, Shopping City Galați, Shopping City Timișoara, Shopping City Deva, Aurora Shopping Mall, Ploiești ShoppingCity.