Europa FM / #OcupămMarea

Summer is often associated with the sea. People go on vacation at the Black Sea for both relaxation and engagement, through concerts and parties, some of them hosted by radio and tv programmes. 

Europa FM is the organiser of one of the biggest events at the sea and we created for them a communication campaign to invite people to be part of our manifest, #OcupămMarea. 

As Europa FM’s brand personality implies that it is a radio listened by the biggest number of Romanians, on the same wavelength as them, we felt the need to go big. So, our promise for this year’s LIVE pe plajă was to bring all the country to the seaside, under the creative message: Occupy the Black Sea (#OcupamMarea).

On your marks, get set, go: during the 29th-31st of July, everyone is invited to the Black Sea to occupy the beach with their great holiday mood and enjoy the sun, the sea and 3 days of amazing live music with Europa FM.

The key visuals are fresh, visually appealing and fun, bearing a unique illustration style, inspired by graffiti art.

Only to make everything even more fun, there was also a contest, to be sure that we occupy completely the Black Sea. Each day, an Europa FM listener can win a 4 nights holiday at the Black Sea with accommodation, transport and a great time at the #OcupamMarea concert included!

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