Electrica Furnizare / The Digital Invoice NPC
CONTEXT
Our client Electrica Furnizare wanted to decrease to minimum the clients still receiving printed invoices through the mailing services and convince them to switch to the digital invoice.
Even though Romania is in top countries with access to internet and mobile phone usage, Romanians are resisting change when it comes to these kind of invoices.
INSIGHT
Romanians have the feeling that by still receiving the paper invoices, they have a better control of the history and regularity of their payments.
Two waves, one Case Study
Result
First Wave
Second wave
