Production house:
Superbet clients:
BTL:
Men in Black
Through the created campaign, we aimed to transform the Superbet loyalty program into a brand asset, with the help of a dedicated brand loyalty platform that would work on TV, in betting agencies and in BTL activations at the seaside and within sports events. The emotional benefit of the brand consists in the moment of transformation from something ordinary to something extraordinary for all players who have contact with Superbet: from the first step in the agency to the activations and the relationship with the brand ambassadors.
Through the loyalty program, Superbet not only offers you prizes but also the experience of belonging to a sports club. The brand empathizes with its customers’ need for validation and appreciation of their passion for sports, integration, and relationship with those who share the same hobbies, with players on and off the field.
Production house:
Superbet clients:
BTL:
Men in Black