In this scorching summer, Apollo111 Terrace serves cold honesty
Summer 2024. For the Apollo111 terrace, I created a campaign based on one of the most promising creative platforms: honesty. The campaign “Come to the Apollo111 terrace, the place where…” was launched at the beginning of June and tells the story of the place’s customs in the courtyard of the Universul Palace.
“The Apollo111 terrace – the place where you can share your opinion freely, especially on topics you don’t master.”
“From the very beginning, we aimed to communicate in line with the reality on the ground. Apollo111 is a space where everyone’s authenticity, regardless of the form of expression, is always embraced. At the Apollo111 terrace, people quickly ‘say’ who/what they are. For a space frequented by self-assured individuals, our proposition addresses exactly this: authenticity.”
“A thought that perhaps we’ve all had at some point, but in a public context, became harder to assume and express. For example: ‘Apollo111 terrace – the place where the bartenders don’t look at you strangely when you order a juice.'”
Honesty and in a specific context
Shortly after the launch of the Apollo111 terrace campaign, Coldplay’s concert took place in Romania. The Babasha moment was integrated into the campaign through the post below. It gathered 1,500+ likes, 21,500+ impressions, 17,500+ reach (of which 52% were non-followers) on Instagram. All organic.
Summer 2024 at the Apollo111 terrace
The campaign “Terasa Apollo111 – locul unde…” will run throughout the entire summer of 2024. The Apollo111 terrace is located at Ion Brezoianu Street 23-25, Bucharest, right next to the Apollo111 club, and is open from Tuesday to Sunday, between 17:00 and 22:00. We look forward to seeing you at Apollo111 Terrace, the place where you can calmly and in detail explain what campaign you would have created for the terrace, if you had the chance.
