Newsflash! Our super client Patru Mâini was nominated in 3 categories at the Effie Awards! The 2015 Patru Mâini campaign Great for your community is a finalist in the categories of Effie Awards: Good Works EFFIE – Brands (CSR), Engaged Communities and Others.
Patru Mâini is a producer of construction materials – and a social business: it gives back to the community through all of its actions. Part of the social work strategy is its yearly national Renovation Campaign which focuses on helping kindergartens, schools and children’s hospitals get the improvements they need: it starts small, with better sanitized rooms and better conditions overall, but it grows from season to season. So far, the selection of the buildings participating in the Renovation Campaign has been done by Patru Mâini staff from all around the country. But in 2015, they’ve decided to do it a little differently: we created an app which allowed people to nominate and enroll buildings from their community which needed renovations.
