Synevo is a medical lab analysis company.
They wanted to communicate with women about the need to do their medical analyzes more often, at least twice a year. To get women’s attention we should talk about beauty, a subject that always makes them careful, curious and interested. We chose to talk about inner beauty, because the analyzes show you how healthy you are and how well you look inside the body, where it matters most. Almost 99% of health problems are born behind the skin and can be discovered there, at an early state. We created a number of visuals, with women of different types, in sensual dance postures, made from body cells. As if their skin is a fullbody suit with a pattern made of these cells.
We sign with the explanation:
“Discover your inner beauty every six months. Come take your medical tests.”