Sissi is the ham brand in the portfolio of the cold meats producer Caroli Foods Group, recently awarded The Most Powerful Brand for the Meat sector at Premiile Piata 2016.

Starting with October 2016, Sissi now has 10 low-fat products in their portfolio, carefully chosen from the best meats and ideal for the entire family. Sissi updated its fine ham recipe, launched new products, revamped the packaging and wanted the world to know about it.

The best way to announce these exciting changes: through a royal TV commercial.