Mia Misses Her Revenge

Mia Misses Her Revenge (or “Mia își ratează răzbunarea”) is a Romanian indie film written and directed by Bogdan Theodor Olteanu.

Synopsis: Mia, a young actress, is slapped by her boyfriend. That does it. She moves back home and starts planning her revenge. She decides to make a sex video to send to her ex. She just needs to find a man to make it with.

Festival selection: This feature-length film is part of the Official Selection at Warsaw International Film Festival (October 2020), where it received the Special Mention.

Release date: It is set to release to large audiences on January 1st, 2021. In the meantime, you can watch it online via Les Films de Cannes à Bucarest, starting October 29th.

 

CONTEXT

The movie presents a long series of scenes during which the female characters debate about domestic abuse and Mia’s revenge plan.

Even though each of these dialogues has the movie’s main theme as starting point, the way the female characters express their points of view and the variety of their opinions expose the watcher to a much larger picture of what is nowadays young women’s attitude towards society and inside their own group.

 

INSIGHTS

When looking at the big picture, young women today don’t feel the pressure to seem the same in order to be united in relation to the discriminations they are still exposed to.

The power of togetherness does no longer receive strength through the similarities among the women, but it is founded on their freedom of expression.

Inside their own group, young women have stopped competing with each by comparing. The freedom of expression has empowered them to believe in their own individual authenticity.

The togetherness of modern women is based on unisex values centered around the human character.

 

MOVIE COMMUNICATION APPROACH

“the new femininity”

Strategic-wise, we built the communication around the concept of the “new femininity”. The movie poster and further on the advertising around the movie dramatizes the idea of diversity of attitude inside a compact group of young women.

We used the movie characters and one of the most memorable scenes in relation to the big theme, to reinforce the idea of the almost surprisingly individual freedom of expression under one unified group.

Being individually different has become the statement of nowadays collective definition of femininity.

 

MOVIE POSTER

Produced by Tangaj Production and co-produced by Sub25 and Papillon Film, this indie stars: Ioana Bugarin, Maria Popistașu, Ana-Maria Guran, Carol Ionescu, Adrian Nicolae, Alexandru Ion, Alex Chindriș.

Curious about this “darkly comic revenge story”, as the writer/director describes it? Watch the exclusive trailer here: