ASAP was launched in the middle of the year and became popular at a fast pace. The
partnership with Deliric meant a lot for the community of the young generation. It
almost worked like a trigger because as expected, the issue of plastic abuse was
already on the agenda.
While running educational and cause awareness campaigns in partnership with
KOLs, ASAP was making calls for enrolment. And the community responded quickly.
People started to ask about how they can help, become active, get involved.
The ASAP community asked for action.
We involved Subcarpați in a campaign meant to drive the community into action by
signing the ASAP PETITION, fighting for schools around Romania to implement a
selective waste collection system.
We chose to team up with Subcarpați for their strong connection with Romania and
its core traditional values. As one of the most active supporters of local culture
among young people, the underground band together with traditional music artists
have been promoting the authenticity of Romania for the last decade.
In the mission to stop plastic abuse, just before the 1st of December, ASAP
together with Subcarpați launched the music video “Dunăre, Dunăre” meant to raise
attention around the ASAP PETITION and to call people to action by signing it.
Client: The Institute
Creative: Alina Gavrilă Borțun
Strategy & Client service: Miruna Macsoda
Director: Andrei Mîndru
DOP: Bogdanovici Barbu
Post production: ABATOR
Edit grade: Andu Radu