ASAP was launched in the middle of the year and became popular at a fast pace. The
partnership with Deliric meant a lot for the commmunity of the young generation. It
almost worked like a trigger because as expected, the issue of plastic abuse was
already on the agenda.
While running educational and cause awareness campaigns in partnership with
KOLs, ASAP was making calls for enrolment. And the community responded quickly.
People have started to ask about how they can help, become active, get involved.
The ASAP community asked for action.
We involved Subcarpati in a campaign meant to drive community into action by
signing ASAP PETITION, fighting for schools around Romania to implement a
selective waste collect system.
We chose to team up with Subcarpati for their strong connection with Romania and
its core traditional values. As one of the most active supporters of the local culture
among young people, the underground band together with traditional music artists
has been promoting the authenticity of Romania for the last decade.
In the mission to stop the plastic abuse, just before the 1 st of December, ASAP
together with Subcarpati launched the music video “Dunare, Dunare” meant to raise
the attention around ASAP PETITION and to call people into action by signing it.
Client: The Institute
Creative team: Alina Gavrilă Borțun & Gavrila & Asociații
Strategy & Client service: Miruna Macsoda
Director: Andrei Mîndru
DOP: Bogdanovici Barbu
Post production: ABATOR
Edit grade: Andu Radu