About Us
We are a marketing agency supporting entrepreneurial spirit through branding, advertising, design, technology and digital storytelling, since 2008. We are creating immersive online experiences, meaningful digital engagement programmes and culturally-relevant social content.
Strategy
We identify product and consumer insights with the power of a brand differentiators. We analyse the communication trends inside the category and of the indirect competition in terms of advertising concepts & executions. We develop communication strategy responding to the marketing strategy and with the purpose of reaching the desirable KPIs either it is for ATL, digital or trade, for short, medium and long term investments.
Creative
With an experience of 20 years in the advertising industry, validated through efficiency and creativity awards, we develop creative communication concepts and creative business solutions, in close relation with the brand purpose and based on a rational strategic approach. We work with the best production houses on the market and are able to deliver the final products at a very high pace.
Social
With a strong focus on KPIs, we develop Social Media editorial strategies, grid creative concepts, implementation guidelines for all stakeholders. We integrate media, monitor and report the performance monthly, analyse the communication of the competition and manage the community activity on a daily basis. We are developing all these services for all Social Media platforms including Business to Business communication for Linkedin and video creative content for TikTok.
Digital
UX & UI design, websites, apps, digital activation platforms and digital media special projects are all covered by our expertise in terms of creatives and production. We also develop briefs and integrate PR and media for the amplification and implementation of the projects. We do content management for editorial websites, we manage and develop newsletters strategy and loyalty programmes covering ecommerce and online shops.
Consultancy
Given the team’s background in marketing consultancy and branding, we are able to convert business objectives into marketing objectives and to develop the yearly communication plan for the brands by integrating all stakeholders: media partners & internal team. We develop communication strategies for the complementary areas of the business such as the employer brand and the CSR stream. We offer support to building marketing teams and manage the induction of the new strategy roll-out package across the entire company. By working with both global and local clients, we are able to bring international marketing input for local companies that are planning to expand on new markets.
Meet the team
We are an eclectic group of people and hybrid is our common value. We see ourselves as creative projects producers and are in constant search for talents outside the company to collaborate with based on briefs affinities and cross – competencies with the ones within our team. This is why if you have something interesting to say or to show us, don’t hesitate to contact us on Social Media or per email.
Cătălin Rusu
Co-founder & CEO
Marc Borțun
Co-founder
Lucia Parapiru
Art Director
Liviu Baciu
Digital Director
Bianca Ciubotariu
Project Manager
Clients
We work for local entrepreneurs and for international companies with a strong need for localisation and in search of creative solutions with immediate and visible impact on business results.
