Media is part of our lives. The way we consume it has indeed changed over the years, but it is quite indispensable if we want to be up-to-date in society. Even basic things such as a closed road or an event in the city are important information we find out about through media, which is often, the radio.
We created communication for Europa FM, built around the idea of dialogue. The dialogue is inspired by our times and the need for normality, which Romanians desire so much. This positioning is visually expressed through shapes like bubble speech and microphones resembling men.
We communicated this rebranding saying that Europa FM is the voice of millions of Romanians, which we expressed through a microphone made of many human figures, according to the new branding guidelines.
Europa FM is the first private radio station with national coverage. In the last 18 years, Europa FM created a closer relationship with its listeners, being side by side with Romanians and initiating dialogue with them.
