“I was invited to ADC in 2014, and I still remember the smile that appeared on my face when I read the email. I was a tutor at the ADC School for 5 years. Then came the pandemic, and now we have a reason to rebuild the actions and interactions of a guild that knows how to build communities for others and wants to learn how to manage its own community. From one creative to another, I think it’s a great opportunity to spend more time with those who do the same job as you, but you don’t get to work with them. As an organization, ADC has a huge potential to produce content on a social level, not just for the business or marcom area. I believe a lot in spontaneity; it’s something we must not lose, no matter how many plans we make. Together with Laura, Radu, and our colleagues from the country and Europe, we hope to plant that smile in the minds of many.” – Cătălin Rusu, Vice President ADC*RO
With a similar start to their careers as copywriters, the three members of ADC’s board want to revitalize relationships within the ADC community after a difficult period in which human interactions have suffered. They aim to initiate a meaningful conversation about Romania’s creative industry, creating a bridge between professionals with experience in the marcom ecosystem and young talents eager to bring fresh ideas for a valuable exchange with social impact.
Here is the full IQads article.