Rusu+Borțun and MagicJackpot harness the magic of Romanians

Rusu+Borțun and MagicJackpot launch the national communication campaign for the top player in Romania’s digital casino market. The campaign, launched under the slogan “Train your magic with Adrian Mutu & MagicJackpot,” announces the strategic partnership with Adrian Mutu, the new brand ambassador.

The striker with over 100 goals in Serie A and the top scorer in the history of the Romanian national team, Adrian Mutu, leaves behind more than a decade of high-level football, winning trophies and winning the hearts of fans.

Alongside MagicJackpot, Adrian Mutu inspires sports fans to fully dedicate themselves to their passion and to constantly train their desire for victory. From technical and tactical preparation to nutrition, from ambition to courage, “Briliantul” reveals the secrets behind the magical moments on the field.

In the 2022 communication campaign, MagicJackpot debuts with two commercials strongly anchored in the essence of the brand: the magic behind the game.

“We are happy to collaborate with Adrian Mutu for this campaign, one of the most remarkable sports personalities in Romania and also a true inspiration for the new generation of gaming enthusiasts. We are excited to launch new communication projects for the brand, so that we can bring a fresh perspective to the industry,” says Adam Webber, MagicJackpot.

“With the digitalization of products and the growing affinity of the public for online entertainment and gaming experiences, the casino that used to appeal to a niche of consumers has now become a mass product, democratized across gender and social categories. Online casinos have become a source of entertainment alongside Netflix, YouTube, social media, and gaming. When treated in a balanced way, the game itself takes on a new definition,” said Miruna Macsoda, Managing Partner & Creative Planning Director at Rusu+Borțun.

“Regardless of the game, the stakes, or the pressure, to face challenges, it is very important to train, to be ready for anything, and to have a winner’s mindset. I respect the game and equally the effort behind it. Even magic needs to be trained!” said Adrian Mutu.