While the Romanian shopping malls’ websites are mostly dull presentations of tenants’ information and how to get there, in a rather deserted and outdated landscape, Mega Mall, the newest mall in Bucharest, proposes a category-innovative website strategy. In order to attract and create loyal readers and customers, and also provide support in achieving important business results by creating new business opportunities through online media for tenants, we came up with a different concept for the mall’s website – The Shareable Magazine.