The new client of the Rusu+Borțun agency is the Romanian Interior Design Association (RIDA)
The advertising agency Rusu+Borțun has started collaborating with the Romanian Interior Design Association (RIDA), for which it has already developed and launched the new website, ahead of the special Gala that took place on May 10th.
The fit between the client and the agency was quick and clear, as the agency has extensive expertise in digital products, including websites, UX & UI & digital design, as well as communication for various projects in the creative industries, while the clients knew exactly what they wanted and needed. Specifically, they sought a platform that not only looks good and showcases design projects but also functions as a well-organized data and rankings aggregator. Furthermore, the clients’ business objectives are focused on selling media space to sponsors and increasing the membership rate.
Miruna Macsoda
Managing Director & Head of Strategy Rusu+Borțun
“The agency’s portfolio includes news and gaming apps, waste measurement applications for selective collection, digital monetization tools, online stores, and lead generation websites for residential projects. We prioritize UX, but we have often enjoyed developing digital products with complex infrastructures behind them. Applications and platforms that have a direct impact on business results.
The RIDA digital platform benefited from an inspirational brief in terms of design and a complex one in terms of back-end. The product needs to highlight the designers’ portfolios while also functioning as a simple and fast tool for users managing their own presentation content. It is a community-building and networking platform for designers, clients, and partner companies.”
Thus, the agency combined a user-friendly experience for member users with a design that complements and showcases the designers’ portfolios. Users have the ability to manage the content published on the website within their profiles, so the aim was to offer them an intuitive and easy-to-use experience.
Gabriela Tănase
Project Manager RIDA
“The goal of the RIDA platform is primarily to connect interior design professionals with non-professionals, to ‘bring to the table’ architects and designers, established brands, and design enthusiasts who are seeking inspiration and perhaps even a trusted partner for their projects. We aim for rida.ro to be the place where you can view thousands of design projects across all categories – Residential, HoReCa, Office, and in the future, product design as well.
It’s an ambitious project, and for this to happen, we needed the platform to look and perform impeccably. We believe we made the best choice when we started collaborating with the Rusu+Borțun agency, as less than a month after launch, the platform recorded 58,000 organic visits from 49,000 unique users. Additionally, over 70 new architects and designers registered, which represents more than a third of the current users.”
About Rusu+Borțun
In 2021, Rusu+Borțun’s businesses exceeded 20 million lei in turnover. The advertising agency’s portfolio includes clients such as Electrica Furnizare, Biofarm, Magic Jackpot, Superbet Romania, Alexander Hughes, Alka Group (Plugin), Trutzi & Avanera. The agency’s consultancy, design, and brand rhetoric portfolio includes identity projects for GTC, Alka Group, Morad Group, Bittnet Group, My House, Boutique Cadeaux, Liliac Winery, Ideo Ideis, Carmistin (La Provincia), Superbet Group (Investimental), Trutzi Group, and ZYX Publishing (HotNews).
About RIDA
We support and promote a high standard of aesthetic and functional quality, recognizing the merits of professionals in the industry and encouraging competitiveness among them, supporting the educational environment in Romania, promoting entrepreneurship, and certified professions. All the association’s efforts aim to raise awareness about the positive impact that interior design has on people’s lifestyle and well-being.