Synevo gets you checked all around Bucharest

Advertising7 December 2016 - Miruna

Synevo gets you checked all around Bucharest

Synevo is a medical lab and also one of the most complex online medical dictionaries. It is present in 11 countries and has 83 centers across Europe, helping people worldwide get better.

In the autumn of 2016, in order to determine busy, corporate women to pay attention to their health, Synevo launched a poster campaign in the metro trains. The subway rail was strategically chosen: the one that goes directly to the most important business hub of Bucharest: Pipera.

The goal of this campaign? To get every woman on the train to try the Synevo quiz, that would recommend the medical tests they should take, based on their lifestyles. The results of the quiz are personalized, depending on the options people choose in the quiz.  Every user gets two to three recommendations of medical packs, from basic ones to extended options.

Each of the three prints depicts a woman’s bag and takes a sneak peak into her day to day life. You can see that one of the owners is clearly a new mother, another is into healthy living and enjoys reading, while the third one indulges in sweet tooth cravings and is preoccupied with her look.

1000-p1

Find out what medical tests match your lifestyle. 

The Synevo quiz can help you. It only takes two minutes.

1000-p2

Find out what medical tests match your lifestyle. 

The Synevo quiz can help you. It only takes two minutes.

1000-p3

Find out what medical tests match your lifestyle. 

The Synevo quiz can help you. It only takes two minutes.

14964017_10211539675037211_636874500_o

 

Special thanks go to:

New Folder

 

 

Share this story on:


no comments