Cozoburger

Orotoro, positioned as a burger restaurant chain for carnivores, wanted to launch a new restaurant in December, a month when Romanians want to have their traditional Christmas product on the table: COZONAC.

CHALLENGE:

How do we talk about BURGER around the holidays?

IDEA:

Let’s bring Cozonac and Burger together in a surprising way. When everyone thinks about Christmas, let’s remind people that real carnivores do not give up meat even for holidays.

We created a new product, a special edition of celebration, a surprising “cozonac” with burger ingredients: tasty and especially for carnivores.

https://www.facebook.com/orotorobyosho/

http://www.orotoro.ro/